I’m sure choosing a company name is difficult. I haven’t ever done this, so I don’t know for sure, but I can commiserate with the folks out there thinking these things up.
Still, I wouldn’t have chosen to brandish the letters “ABMC” across the side of my van (though someone else in Boulder did), even if those were an acronym for my enterprise.
It’s just that those particular letters can be easily misread as “A BM, see!” And no, I don’t want to “see.”